EXPLORE OUR NEW COLLECTION

We make things that work better and last longer. Our products solve real problems with clean design and honest materials.

OUR NEW COLLECTION

Apricity

THE WARMTH OF SUN IN WINTER

Shop Now

At the heart of every product lies a unique story, driven by our passion for quality and innovation. Each item enhances your everyday life and sparks joy.

THE LEGAND OF THE

White Peacock Lives On

Shop Now

Designed for the Rare Few

Shop Now

INFO

The White Peacock was born from a simple vision to bring back the kind of elegance that speaks softly but leaves a lasting impression. Inspired by the rarity, pride, and grace of the white peacock, our brand celebrates beauty in simplicity.

We began our journey after realizing how hard it was to find clothing that matched our taste for clean, refined, and effortless design. So we decided to create our own.

Each piece is crafted from natural, high-quality materials, carefully chosen to reflect purity, comfort, and authenticity. Our collections are made for those who see elegance not in excess, but in the quiet confidence of simplicity the few who seek specialty and timeless sophistication.

The Mirror of the Lake

In the heart of a hidden forest, a rare white peacock lived alone by a silver-blue lake. His feathers shimmered under moonlight, untouched by flaw or fear. Other creatures admired him quietly but from afar. He often gazed at his reflection in the still water, wondering why his beauty sometimes felt like a burden.

The Visit

One day, humans came. Not to harm, but to stare phones out, voices loud. They called him “exotic,” “rare,”. Then, they built fences. They brought mirrors, flashing lights, and ropes not to trap, but to own. They named him “the property of beauty.” And though they never struck him, they caged his spirit.

The Silence

Night fell often, and the lake no longer showed his reflection. The white peacock stopped dancing. In the absence of freedom, he discovered something deeper than his feathers his fire. If they loved his beauty, why not his mind? If they saw him as rare, why not let that mean something greater?

The Flame Within

One morning, he vanished from the fenced clearing. No one saw where he flew. But deep in the forest, he carved a new vision. He called it: The White Peacock Club not for birds, but for people bold enough to rise, to stand apart, to wear elegance not as decoration, but as armor.

The Movement

Soon, a mysterious brand appeared online. A peacock in white. No face behind it. Just invitations. Clothes, words, experiences not for everyone, but for the ones who believed in rare strength. It wasn’t about luxury. It was about identity. To wear the white peacock’s mark meant you’d chosen not to follow but to lead.

The Empire of Elegance

The humans once watching behind fences now wore his vision proudly. Artists, leaders, dreamers all under the same feathered crest. The white peacock no longer needed a lake to see himself. He saw his reflection in every soul who joined him. He was no longer alone he was legend.

At The White Peacoc customer satisfaction is very important to us. While we do not offer refunds, we are happy to provide exchanges to ensure you find the item that’s right for you.
• Exchanges are accepted within [ 2 days ] of the delivery date.
• Items must be unused, unworn, unwashed, and in their original packaging with tags attached.
• Customers are responsible for any return shipping costs unless the item received was incorrect or defective.

To maintain the quality and longevity of your garment, please follow these care guidelines:
Wash in cold water only. Gentle cycle. Do not bleach. Air dry.